I approach more unstructured and creative challenges by incorporating strange and unusual premises into my designs. I believe that design should be simple and effective, but it should always have an intriguing aspect to it. It is this inherent strangeness that I strive towards to set my designs apart.
I find that the 'unusualness' of the object, such as a shift in dimension, is the fun part. Both rows may be on the same plane, but the perspective of the letters is in a different direction.
