Holiyay

Branding & UX/UI

travel agency

Holiyay’s logo is a custom illustrated logo that tells a story of adventure and travel in nature as well as in the city. It represents the whole travel experience of the user.

Holiyay-logo_compact.png

CORAL RED

DEEP SEA BLUE

SAND GREY

Holiyay coral red is a bright, “outgoing and social” color that demands attention. At the same time, the logo is very visible, as well as subtle and minimal. This color is very likely to encourage people to be outgoing, therefore it is the ideal color for a travel agency.

pictogram system

icons.png

The structure of the logo allows us to create a grid system for custom illustrations using just the basic shapes of the logomark. Using this method different aspects of the brand can be emphasized through illustrations, and be personalized.

Holiyay, branding design, art direction, Martina Zafirovska, pictogram icon system, brand book

styleguide

Website