Nera Cosmetics
visual identity
2022
Design system
The point is to understand the simple building blocks of the visual identity and to create a system out of that. It's a guide for the questions that may arise while creating additional materials for the brand. The board can be referred to if needed, and the brand should continue to build upon this piece as new insights and understanding emerge.
The board includes key strategic concepts, such as the brand's values and messaging. The purpose of the board is to serve as a reference and guide for creating initial design concepts and developing a cohesive brand identity. The Board is mostly used as a communication tool amongst the creative team.
ui screens
in-store screens
citylights posters
styleguide
socials
